"Every project is a conversation between
a brand and its audience."

Since moving to London in 2018, my journey has taken unexpected turns, weaving together different passions and experiences that might seem unrelated at first glance. But each of these paths has shaped the work I do today, blending creativity and strategy in ways I hadn’t anticipated. I didn’t start in design or branding, but every step I took brought me closer to this world, even if I didn’t realize it at the time. Music, art, psychology, technology—these were the threads, and it wasn’t until later that I saw how they could come together.

Before I fully stepped into branding, I spent over a decade in a completely different space—studying music as a professional piano player. Yet during that time, my fascination with how people and brands communicate only deepened, leading me to pursue a degree in Marketing & Advertising, and eventually, the world of brand design.

What drives my work is simple: authenticity. Whether you’re a startup or an established brand, my goal is to understand who you are and reflect that truth in a way that feels fresh yet familiar. I believe design should be both impactful and practical—something that resonates with people at first glance but also feels intuitive.

Over the years, I’ve worked on a wide variety of projects—from crafting complete brand identities to designing functional, visually compelling websites—all while balancing creativity with the practicalities of budget and time constraints. I thrive on problem-solving and creating solutions that not only look good but also work seamlessly. I’m always evolving, honing my skills, and pushing the boundaries of what I can offer, whether it’s a sleek new website, a bold logo, or a brand strategy that captures the heart of your business.