Mooving On London is a London-based company specializing in relocation services for both individuals and businesses. They offer comprehensive solutions to ensure smooth transitions within the city and internationally.
- Industry: Relocation Services
- Location: London, UK
Mooving On London sought to rejuvenate their brand identity to better reflect their modern approach and to resonate with a broader audience. They approached me with a vision for their rebrand. They wanted a bold and modern logo that symbolized movement and dependability. The key request for the logo was that the word "Mooving" be bold, with the "ON" segment appearing in a normal weight to subtly highlight the company's focus on helping clients move on with ease. Additionally, the brand needed to adopt a refined, two-color palette that would communicate professionalism and trust.
Along with the new logo, the company wanted a complete visual overhaul, including a contemporary color palette and updated typography. The rebranding was intended to attract both individuals and corporate clients, while standing out in the competitive relocation market.
Rebranding Goals:
- Develop a new logo that embodies movement and reliability.
- Create a cohesive color palette that conveys trust and professionalism.
- Select contemporary typography that enhances brand recognition.
To ensure the new brand identity resonated with Mooving On London’s target audience, I conducted thorough market research and competitor analysis. This allowed me to identify opportunities for differentiation, particularly through a unique logo design and strategic color choices.
After research and different sketches, I developed a concept that conveyed both movement and brand strength. The design prominently featured the letters "ML" at the forefront, which were stylized, inclined, grounded and could function as a standalone icon or favicon. The full logo reads "ML Mooving On London," with all letters capitalized. Two fonts were carefully chosen for contrast and emphasis: one font for the "Mooving On London" text, and a distinct, more neutral font for "ON" to create subtle emphasis.
The "ML" icon was designed to be versatile, serving as a recognizable standalone logo that could be used across various platforms, while still being part of the larger brand identity. The slight inclination of the entire logo, including the stylized "ML," further reinforced the sense of forward motion and progress, echoing the company's mission to help clients move forward seamlessly.